I enable women to get OFF the DIET hamster wheel while Empowering them on their fitness + Nutrition journey. I’m excited to  have the opportunity to coach you!

Welcome, I'm Erica!

Welcome, I'm Erica!

Welcome, I'm Erica!

 at a top tech company in Seattle 

If someone was to tell me I would
quit my 6-figure sales career

To start my own Coaching Business,
I would have laughed!

To start my own Coaching Business,
I would have laughed!

To start my own Coaching Business,
I would have laughed!

I loved my corporate job, why would I do ANYTHING else?

I was fulfilled professionally. I had a fantastic position where I managed over 200 accounts for the great state of Florida.
I truly enjoyed selling markets and coaching business owners on lead conversion in the Advertising world.

Here’s the skinny…no pun intended :)
Let’s rewind back about one year and a half.

my fitness and wellness was another story

I had an unhealthy relationship with food & exercise

I was a yoyo dieter, never consistent. Constantly starting and stopping, I would see food as enjoyment. I classified it as good or bad, and in addition would have regular weekly hangovers, then “Get back on track,” on Monday.


Yes, it’s a common theme with dieters. I would lose weight, restrict heavily and do tons of Cardio only to gain it all back. 

I sTRUGGLED.


I was not born "Skinny" and "Toned" 

Sound familiar? 

sO WHAT CHANGED?

I Resolved to make a PERMANENT change

I Committed to Outwardly show what I felt Inwardly 

I Desired to be strong Physically, not just Mentally

I Tired of my BS Excuses

I Craved True Transformation

I made a HOME GYM & honed in on the craft of Weight Training and Nutrition

They kept me accountable, customized a program to my body's Metabolism and Lifestyle

I began training for
THE EMERALD CUP
a physique competition with a COACH

Soon I saw progress
that didn’t
"POOF!" go away...why? because I was doing it
 bit by bit, making it a LIFESTYLE

about this lifestyle, that other's began
asking questions and if I could help them!

I became so passionate 

This was the
pivotal moment

I pulled the trigger and became
certified by the best in the biz.

I pulled the trigger and became
certified by the best in the biz.

I pulled the trigger and became
certified by the best in the biz.

 I DID IT FOR MYSELF AND I WILL GUIDE YOU ON YOUR JOURNEY TOO!

I AM PASSIONATE ABOUT
FITNESS AND YOUR SUCCESS.